Advertise
with Radio Works
Covering Northeast North Dakota 24
hours a day
KZZY KQZZ
KDLR KDVL
Why
Radio Advertising?
Time and time again, Radio advertising proves to be the single-most
cost-effective
advertising medium.
-
Because radio advertising is affordable, you can reach
more people for less.
- For
less than the cost of 1 average newspaper ad, per day,
you can present your message on ALL FOUR Radio Works stations
throughout the day, and reach the entire audience!
-
97% of North Dakotans listen to their radio every week.
-
Radio Advertising reaches people closes to the point of
purchase
- Consumers spend far more
time with radio during key shopping hours - 6AM to 6PM
Facts
about our audience:*
- Median age
of counties in our listening area - 37
- Average
household income more than $1,000 over ND average.
- Per capita
income is annually over $500 more than ND average.
- Average
annual retail spending per household is $1,100 more than
ND average.
- 64% of
households are homeowners.
Facts
about Agricultural audience:**
-
Total Cash Receipts for farmers,
just in our listening area, was $776,000,000.00 in 2002.
This is more than the entire state of Texas!
-
Radio
is an integral part of the farmers daily life. Over 90%
of the farmers in the West North Central region listen
to radio every day or nearly every day. They listen to:
Market
Reports |
93%
|
Sporting
Events/News |
48%
|
Weather
|
96%
|
Entertainment
|
72%
|
Farm
News |
92%
|
Non-Farm
News |
83%
|
Top
10 reasons to advertise on
your RadioWorks Stations:
10 - Expand your market area. All 4 RadioWorks stations
have a broadcast radius of 90+ miles, with more than 40,000
population within our listening areas.
9- Reach more customers than the top stations in larger
markets. KZZY, for instance, has an average quarter-hour
listening audience equal to or better than some of the top
stations in the Fargo/Moorhead area, simply because there
are less stations dividing the audience.
8- Reach far more customers with less money. For less
than the cost of one medium-sized newspaper ad, you can run
a 30-second commercial 8 times a day on each of the four RadioWorks
stations.
7- Get first-rate commercial production, free. Many
advertising agencies charge production costs for even a basic
commercial. RadioWorks subscribes to FirstCom, the best production
music library in the business, with over 20,000 effects and
elements at our fingertips, with modern digital editing, and
national award-winning talent making your commercials....at
no extra charge.
6- Value-added promotions. Nobody, and we mean nobody,
does more promotions than RadioWorks. From daily on-air giveaways,
to "Commercial Cash", "160 Free Acres",
"Think Spring" and even car giveaways....Thousands
of dollars going back into driving customers to your door
and keeping listeners glued to their radios all day long...Talk
about Value-added!
5- Reach more transient customers. We reach the skyrocketing
tourist traffic coming through the Lake Region. Think about
it...do they bring a newspaper with them?...Do they bring
a Television? They do, however, bring their radio with them.
4- The best programs. Paul Harvey, Agri-Talk, Sean
Hannity, After Midnite, ABC/CBS Radio News. All the best programs
in radio today are carried on RadioWorks stations. Also, "Tradio",
a daily call-in program on KZZY, which fields in excess of
10,000 calls per year.
3- Loyal listeners. As proven in past ratings, the
RadioWorks audience is extremely loyal, Average Quarter Hour
listening in the double-digits on all four stations. They
literally listen all day! We'd like to take all the credit,
but to be honest, its largely because of less stations dividing
the audience.
2- Locally owned and operated. RadioWorks is the ONLY
media company in the Lake Region that can make that claim.
We urge our audience to shop locally. We ask the same of you.
1- Making your community stronger. Between donated
air time, PSA's, community issues programming, community leadership
participation and outright cash donations, RadioWorks annually
has given over $60,000 in value back to the communities we
serve. In fact, two times, we have been awarded the NAB Crystal
Award for public service. Only 10 radio stations out of over
12,000 in the US receive this award. We are one of only 4
that have won this award twice.
When you advertise with RadioWorks, you're getting much more
than just a "spot".
Proven
results!
Contact
a RadioWorks representative - Click here!
*source:
2000 census
**source:
North Dakota Ag Statistics/Rockwood Research
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